Facebook as your Customer Relationship Manager
Facebook, LinkedIn or Twitter. If you aren’t using one of these social media platforms, now is a good time to start, even if you aren’t big on online socializing. Using social media can help with keeping in touch with your customers and associates. This post explains how.
About a decade ago, a friend bragged about a new phone he just bought, that can hold up to 300 contacts in his address book. This sounds funny when thinking about it in 2009. He then showed me that except for name and phone number you can type in additional details such as city, birthday and mail. To demonstrate the abilities of the new gadget (I remind the readers this is 1999 we are talking about) he showed me a memo the phone just made about one of his customers. The customer’s daughter just turned 16, and my friend called to congratulate his customer for the sweet sixteen birthday party they are holding. We can learn 2 things from this ‘ancient’ story:
- Know your customers – they will return a favor by doing business with you again.
- In 2009 there is no need to input your phone manually, we have technology for that!
