The answer you get by any SEO expert on keeping your readers faithful is -have great content! Although writing ‘great content’ is easier said than done, we can use a few simple tools to keep our readers on board with additional content to our own. In this post we will show the use of a few simple widgets that can enhance our blog’s content.
The first advantage of widgets is that they are easy to install and use. You don’t have to be a software designer in order to install a text widget on your site or blog. The second advantage is that most widgets can be customized in size, color and style to fit your blog in an elegant way. In this post I”ll recommend a few content-related widgets, that add relevant content to your readers in addition to your own original content:
Twitter Search Widget – There is no doubt about the impact tweets have on the web. over 50M users tweet daily billions of tweets, why not share the relevant ones for you with your readers? Instead of adding a twitter widget of your own tweets, add the search widget and cutomise it to your blog topic.This example is a search widget on ‘Ipad’
Facebook, LinkedIn or Twitter. If you aren’t using one of these social media platforms, now is a good time to start, even if you aren’t big on online socializing. Using social media can help with keeping in touch with your customers and associates. This post explains how.
About a decade ago, a friend bragged about a new phone he just bought, that can hold up to 300 contacts in his address book. This sounds funny when thinking about it in 2009. He then showed me that except for name and phone number you can type in additional details such as city, birthday and mail. To demonstrate the abilities of the new gadget (I remind the readers this is 1999 we are talking about) he showed me a memo the phone just made about one of his customers. The customer’s daughter just turned 16, and my friend called to congratulate his customer for the sweet sixteen birthday party they are holding. We can learn 2 things from this ‘ancient’ story:
Know your customers – they will return a favor by doing business with you again.
In 2009 there is no need to input your phone manually, we have technology for that!
During my work with business partners and clients I hear all kind of opinions and thoughts on how the web, social media, and online networking influence our business. I collected a few that are all a part of the World Wide Web mythology.
Setting up a website can cost as low as $150: there isn’t a bigger mistake for a business than this one, especially for small and medium businesses. In many cases, a business website is the ‘Front Cover’ of the business and your reputation. This is where most of the new clients and costumers first encounter your product. That ‘Front Cover’ of your business should reflect the quality of your product. You don’t have to spend a fortune on it, but have a professional do the job, plan wisely what your site should consist of, make sure the design is friendly, and that all the features work properly(links, payment, video’s, ads etc.). This still isn’t a big cost, and it is of great importance. Isn’t it worth paying a little more on your website?
Social media is a waste of time. I will start by how NOT to use social media (Sent by Shooky Galili) Read more…
About a week ago I met and old colleague for a beer after work. While having our beer, I heard someone ordering a beer in Spanish two seats away from us on the bar. Being curious about the spanish, I introduced myself, and so did my colleague. The person we met turned out to be ‘Gale Talk‘, A Madrid based techno artist, who came to town for a concert. We had a fun talk about music and a few more rounds of beer.
Gale Talk
From here on, networking went on using MySpace, where you can find information and more importantly a few tracks. So I could listen to his music, which I really liked. Hope you will enjoy it too. I couldn’t make it to the concert, hope to see it next time in town.
The web is rich with ‘How To’ guides. I also read some of these articles and posts every now and then. You can probably find endless blog posts on ‘how to network ‘ online. I chose to publish here the first official ‘how to’ post to be on 5 things you should try NOT to do regarding your network. Remember, we all learn from mistakes, why not learn from others’ mistakes?
Don’t miss opportunities – When does that big opportunity come? You could never know. In order to avoid missing opportunities, there’s only one thing to do. Take part in activities related to your business and personal life as mentioned here before. Any occasion or person you meet, could easily become a great opportunity for a big client or a new contract, or finding the perfect candidate for a job your hiring for.
Then again, some meetings just bring up too many bad memories
Don’t force your business – Your product is great, I’m sure of that. But try to understand the event you’re participating in. Timing is everything (along with a good product,creative marketing and some luck…). Sometimes you might just have one opportunity to introduce yourself to someone relevant to you - don’t blow it. If you speak about your business in the wrong place, you might be considered rude and maybe even boring. From my experience, always introduce yourself first as a person, an individual. Don’t talk about your business straight away. People like to connect with people, not companies. Start by a short introduction about yourself. People will remember you but they will seldom remember a company name. If people will remember you it doesn’t matter which business it is, They would be interested in YOU.
Chester French is a talented two-man show. Let’s hear some of their rock music, and then talk about how they network their way to the fans:
The song you’ve just heard is titled “She loves everybody”. While this song helped them reach out to a larger audience, it wasn’t a huge hit, and wasn’t enough to promote their debut album “Love the Future”.
Traditional musicians rely on their record company to promote their act by using Public Relations offices, posters in record stores, etc.
But D.A. Wallach and Max Drummey took a different path: they’re promoting their music through networking.
