Advantages:

1. Search Engine Strength: Naymz does very well in search engines. This is very important for reputation management. When someone looks you up on Google or Yahoo and finds content that you control, this helps your personal branding. Naymz content also helps push down web mentions of yourself that you’d prefer not be seen or emphasized. This is definitely the No. 1 reason to sign up for Naymz.
2. Free introductions: Introductions to people that you have no connection to are limited in LinkedIn, and aren’t totally free. In Naymz, it’s all free.
3. Reputation Monitor: Naymz supplies a tool for reputation monitoring across the web, scanning social networks and blogs. This is both interesting and useful.
4. Microblogging: Naymz offers status messages similar to Facebook and fast growing Twitter. This way, Naymz is somewhere between chaotic Twitter and intra-corporation Yammer. It can be quite useful.

Disadvantages:

1. Size: Naymz boasts that it has over one million users. This is enough for signing up, but LinkedIn is much bigger (over 45 million people) and is a synonym with Professional Networking site.
2. Anonymous recommendations: While being anonymous is necessary in some spooky cases, when you’re building your reputation, an identified recommendation is better than an anonymous. Would you trust a faceless person when networking or when hiring someone?
3. Premium Services: While also LinkedIn has premium services, one of these services is disturbing – the detailed visitor tracking. It means that only users that paid Naymz will get to see who visited their profile. This privacy issue doesn’t make me feel so comfortable – I don’t want the user to see that I’ve visited his profile. Also MyBlogLog has the same disadvantage that disturbs many bloggers.
4. No Groups: LinkedIn groups are an excellent and useful feature, that draws me to the site again and again. Naymz doesn’t have this feature, and I find it to be a big disadvantage.

I hope that Naymz will grow and get better. In the meantime, having a profile there is great for reputation management, but still not the best tool for networking.

Read more on how to use LinkedIn.