Adding a fellow blogger to your blog roll is a big step in your relationship with the person. When you add such a link, the link appears in all of your blog’s pages, and every casual user will see it. This is much more significant than linking to the blogger in a post.

It should be reserved to cases when you’ve already done serious networking with your fellow blogger. Some people will analyze your blog and will even think that you are close business partners.

Let him know

So, when you have deeply considered this step, and made the decision to add someone to your blog roll, you might discover that the other side didn’t notice. The reason is purely technical: a pingback isn’t sent. When you link from your post to another post by writing a link post or a by “linking by the way“, a pingback is sent. If your fellow blogger hasn’t blocked pingbacks (or trackbacks), a link back to your post will appear on his post.

When you link from your blog post to the whole blog, your associate might see the reference in his incoming links (although not many people follow this section) and will see some traffic. Incoming traffic will be seen in the other two cases as well.

But when you add him to your blog roll, it might not be seen in the incoming links section. In addition, the new link on the sidebar isn’t always seen by your readers, and won’t ignite instant traffic to your fellow blogger.

So, I would recommend following up the event of adding to the blog roll with a short email. A short email saying that you appreciate your recipient’s blog and added him to the blog roll will do. Adding to the blog roll and and following it up will add value to your relationship, and is an excellent act of networking.

Asking for a link back? This is a sensitive issue. If you feel close enough with your associate, you can ask him for that. If you’re not sure, you can still give it a try. Writing something short like: “I’d be grateful to have my blog on your blog roll as well”, can be a polite way to ask.

This completes our series of post about networking via links in blog. Apart from these four methods, do you know of other ones? We’d be glad to hear.

Linking to the whole blog means linking to the home page. The main drawback of this method is the lack of focus. Your readers aren’t directed to specific content but to a person.

Another issue with such a post is that there’s a chance that your gesture may be received as flattering – a stronger approach than you intended to do.

Writing a post praising the person you wish to connect will probably intimidate him, and will make the a follow up by email quite hard.

Even so, there are a few cases in which such a link will work well:

1. A new blog: If your fellow blogger just started a new blog, you can write a short post about this event, link to him, and wish him good luck. The context of the new blog will make your out-reach more comfortable, and may earn you points with that person.
2. Mentioning a meeting with the blogger: Similar to the case of “linking by the way”, you may mention the person you’ve met at a convention (or elsewhere) and link to his home page. This method also makes the “big” link more smooth.
3. List of bloggers: If your fellow blogs about a specific topic, and you’re writing about it, you can mention his name (with a link) at the bottom of the post, using text such as: “Bloggers who also write about these matters are: …”. Putting his name alone in the list might be a little too strong. Adding another name or two will help.

I’m sure there are other examples in which you can link to the whole blog in a way that will be moderate. The goal is to reach out and network, not intimidate. Networking is never instant.

Further reading: the introductory post about Networking through Blogs – 4 Ways of Linking. One more post to complete the series…

The first thing to remember and to understand is you must be active and consistent about your growing network. This means that connections in most cases won’t built up by themselves. Let’s review the possibilities:

How active are you physically? Do you work out? jog? swim or cycle? If not, you should, and for more than the one reason. Put a side the obvious health advantages  of being fit and the pleasure of it, taking part of any sport is a great way of getting to know people. In other words – establishing connections.

Jogging, swimming and cycling  are becoming more and more group sports. People train in small groups and get better results with the group support. It means that probably somewhere near you there are various people who could become a part of your network, people who meet up more than once a week and have sport as a common ground for connections. Just for example, last week I found a web designer I needed swimming in the lane next to me.

Are you active politically? It doesn’t matter if it’s on a local scale, state or nation wide, many people choose to be involved in politics for many reasons.  Whether if its for making a change or self-fulfillment you’ll probably enjoy the the action that comes with politics, and meet all kinds of people with different backgrounds, professions ant interests. Some of these people could easily become friends and connections. Just be careful not to get hurt-

These were just two examples of ways and places to grow your network of connections and friends outside your natural surroundings. These ideas can easily be implemented on various circles such as PTA, volunteering organizations and different kinds of clubs. The basic idea is to be active socially in places and organizations you haven’t encountered before. This way, you’ll grow your chain of connections, friends and network.