Networking Through Blogs – A Link Post
Using links in blogs is very useful for networking. In the initial post post about this matter, we’ve briefly discussed 4 ways of linking for networking. In this post, we’ll dive into the first method – a link post.
When I talk about a link post, I’m referring to a very short post, which is usually not longer than 100 words. This kind of short post focuses solely on the link. You can look at such a post as a road sign. It briefly tells you where to go.
Advantages of a link post
- It takes no time to write. Apart from being a short post, it’s content is based on the linked post. Adding a small note of your own will enrich the content, but it’s still short.
- A link post drives traffic to your fellow blogger’s site. Since it’s focused on the link, the click through rate will be high. Like the aforementioned road sign, it tells your readers: “Go there!”. Sending traffic is naturally appreciated by your fellow blogger.
- If you’re promoting a cause, a link post is an excellent and quick way to show your show where you stand. It isn’t necessary to elaborate on your exact opinion. You just take sides quickly. Being part of a group is another networking opportunity.
Disadvantages of a link post
- It’s not really original. Linking to specific opinion tells also something about yourself, but in someone else’s words. Try not to write too many link posts. Remember that this post isn’t an isolated approach to someone, but just another part of your blog. In many cases, the blog is your “large business card”. If you have many links that you want to share, Twitter is a better choice for most cases.
- Too direct: Making a link post could be perceived as flattering by your fellow blogger. If it’s the initial connection with him, this way might be too direct.
Conclusion: All in all, a link post is easy to do, drives traffic, and especially useful for joining a group. It shouldn’t be used very frequently, and in most cases it’s better to use it after an initial acquaintance with the blogger that you’re linking to.
Do you have any link post experiences that you wish to share?
