LinkedIn Groups – A Closer Look
We have discussed LinkedIn here before, and pointed out the groups as one of its advantages. In this post I will elaborate on the groups feature, which can be very useful for business and networking.
How do you join groups? First thing, decide what are your fields of interests are. What does your business do? Real-estate, law, consulting? In almost any subject you’ll find groups and subgroups with many professionals in them. People (like you) on each group are looking to hire, talk and write on the selected topic. In other words, people are looking to connect – to network.
Groups Search on LinkedIn
Once you join a group, you can get noticed by participating in conversations. You can get notified by mail on conversations that interest you. You can start a conversation yourself. You could approach people by leaving a comment on conversations, sending a message, and eventually becoming their connections on LinkedIn.
Here are some of the groups I found useful and with great contacts, that I joined lately:
Social Media Today – All about the world of social media, tactics, conversations and the people of the relatively new industry. The group is a part of the Social Media Today website. Recent conversations are about social media for businesses, legal issues on social media and etc. I found the group very effective and useful. The people participating there are pros, have great insights and some of them became my connections.
The Blog Zone – A group for bloggers- a group all about blogs, bloggers, blog content. One of its subgroups is The Bloggers Bulletin. This is a blog platform hosting a few bloggers and their content on a variety of topics.
Business Development – A group with discussions on sales, producing revenue and business development for companies.
Search for groups that interest you, and start being active. The networking will happen by itself.

