How to Network – When in a Convention
In a previous post named Where to Network, we have covered in which circles to connect and how to network online. It occurred to me, that we still haven’t given any tools on how to ACTUALLY network with people when the opportunity occurs, even if you are not a people person. In this post we will explore one classic example, which is attending a convention. I gathered my opinion on the subject from attending, organizing and networking in a few events, and organized my thoughts in 5 practical steps easy to follow:
1. What to wear? If you are a man, don’t laugh at this point, this is not a fashion tip! It’s important to wear something suitable for the occasion, but try to wear something comfortable for you. If you usually don’t wear a suit, don’t start now, people will notice you are uncomfortable, and it can be interpreted as unreliable. If you are not sure, and there isn’t a clear dress code, try asking a colleague on similar events. Remember, dress code is important, but feeling comfortable around others is crucial.
Sometimes, dressing wrong for the occasion is serving a purpose…
2. Like Actors – Learn your lines! If you are not a people person, and finding it hard to introduce yourself, do as professional actors do, rehearse and learn by heart. You can implement this method by learning by heart, just like writing your CV. Take the highlights of your work and business actions, and shape them into 3-4 short sentences you can say naturally, short and to the point. My personal example I use in events is say: “I’m a self-employed business developer. currently I’m working on…” .Keep it short and interesting. You can finish these few lines by handing a business card and wait to see if people ask to hear more.
3. Rehearse. Practice makes..well, you know. Again, like actors, a good rehearsal is a great help before the real show. The best way to rehearse on networking is only with the real thing. Try finding prior to your event a smaller one. See if you can find a smaller event (there’s always something), even on a different subject before the event you intend to attend. Go to a smaller gathering, where you preferably know a few people, and try approaching people with the lines you remembered by heart. If it works stick to it, if not, you can still adjust them before the important event.
4. Do your homework. Try making the most out of every event. Study the subjects that will be spoken about, what’s up for discussion? Who is going to attend the event? Study these detail and network with specific new people on relevant subjects to them and yourself.
5. Don’t forget to enjoy. Even business events these days have a fun aspect to them (or at least they try). In most conventions there is a variety of people, eatable food and in many cases, drinks. Think of these events as an opportunity to enjoy yourself, with business as an added value. If people will see you as optimistic and positive, it will ease the networking.
These 5 guidelines should keep you comfortable, confident, positive and interesting enough to network effectively to new connections.
